StockX, the world’s first online consumer “stock market of things” for high-demand, limited edition products today announced a strategic partnership with hip-hop icon and Detroit native Marshall Mathers (a.k.a., Eminem).
The company has targeted the sneaker resale market as its first vertical, and the partnership will continue to accelerate StockX’s growth by building on the rappers’ long and personal passion for sneakers to create exclusive content and access to rare sneakers from Mathers’ personal collection. As part of the partnership, Mathers and longtime manager Paul Rosenberg will be investing in the online trading platform.
Detroit-based StockX is unlike any traditional e-commerce or auction website. StockX is a live ‘bid/ask’ marketplace that allows buyers to place bids, sellers to place asks, and execute a trade when the seller’s ask price crosses with a buyer’s bid.
"Sneakers have always been a huge interest of mine, for at least as long as I’ve been rapping, and I’m proud of the fact that I’ve had so many collaborations with Nike and Jordan Brand," said Mathers. "I really like the fact that sneakers are a big part of what StockX is doing. When I found out that they happen to be doing it from downtown Detroit, it made even more sense to get involved."
“We believe in the power of StockX to change the way people buy and sell things online and look forward to helping Josh Luber and the StockX team make that future a reality,” added Rosenberg.
StockX, which launched in February of 2016, was co-founded by Luber, who serves as the company’s CEO, and Dan Gilbert, founder and chairman of Quicken Loans and majority owner of the Cleveland Cavaliers. Recently, StockX closed an investment round that included Silicon Valley investor Ron Conway and his SV Angel fund, and Detroit Venture Partners (DVP). Eminem is the first of what is expected to be several high profile investors.
In the four months since launch, StockX has reached major milestones with the launch of its iOS and Android apps. While the multi-billion dollar sneaker trading market is StockX’s first vertical, there are numerous other categories that the ‘stock market of things’ is planning to add to its platform in the near future. The platform is open in the United States, but sneakerheads in other countries will very soon be able to use StockX.
StockX provides a visible, liquid, anonymous and authentic online experience. Participants in the StockX exchange can find historical price and volume metrics, real-time bids and offers (asks), time-stamped trades and additional analytics on virtually every sneaker model.
In addition, buyers of sneakers on StockX are assured of the authenticity of sneakers purchased on the exchange. StockX has developed a proprietary process to verify the authenticity of each pair of shoes traded on the platform and buyers can purchase with confidence because StockX will stand behind their trades. “StockX is already proving that a ‘stock market of things’ is a viable and better way to both buy and sell certain product categories,” said Luber. “Eminem’s partnership is particularly meaningful in that he’s a true sneakerhead who genuinely understands the market and is excited to help grow the community. Beyond that, he’s created one of the worlds’ iconic brands, so it’s an honor to have him and Paul as both investors and strategic partners.”
To kick off the partnership, StockX is giving away three coveted prize packages:
• Grand Prize: Air Jordan 4 Retro Eminem Carhartt (priceless; pairs have sold for as much as $30,000)
• Second Prize: Yeezy Boost Pack - Yeezy Boost 350, 750 and 950 (approximate value $3,000)
• Third Prize: Jordan 1 Pack – Jordan 1 Retro Bred 2013, Retro Chicago 2015, Retro UNC, Retro Family Forever and Retro LA (approximate value $1,750)
Any StockX participant who executes a sneaker trade on either the buy or sell side and/or refers a new participant to the StockX platform through Thursday, June 23 will receive one entry into the contest. For more information on the promotion click here.
StockX is the world’s first online consumer “stock market of things” for high-demand, limited edition products. Participants buy and sell authenticated products in a live marketplace where they anonymously trade with stock market-like visibility. The StockX exchange offers buyers and sellers historical price and volume metrics, real-time bids and offers (asks), time-stamped trades, individualized portfolio tracking and metrics, as well as in-depth market analysis and news. StockX launched its inaugural marketplace in the secondary sneaker space with plans to expand to additional consumer product segments that have a natural need for a live secondary market.
In honor of today’s 16th anniversary of the release of his seminal The Marshall Mathers LP, Eminem is offering a series of limited-edition collectible items that are now available at shop.eminem.com. A portion of the proceeds from the sale of these items will be donated to the Marshall Mathers Foundation, which provides funds for organizations working with at-risk youth in Michigan and throughout the U.S.
The collectible items include an authentic brick from the rescued remains of Eminem’s childhood home that was featured on the covers of The Marshall Mathers LP and its sequel, 2013’s The Marshall Mathers LP 2. Each of the 700 bricks comes with a numbered Certificate of Authenticity featuring Eminem’s handwritten signature, and a display stand with enclosure that features a commemorative plaque on the side. All of the bricks come in a sleek black packaging with custom artwork and a description of the project. A cassette re-release of the iconic album featuring a 3-D motion printed cover is also available. Finally, in collaboration with Brooklyn-based mill Good Wood, Marshall Mathers dog tags created from re-purposed wood from Eminem’s childhood home are available in extremely limited quantities.
Eminem’s The Marshall Mathers LP is a cornerstone of his celebrated body of work. As his sophomore album, it cemented his identity as one of the most compelling and unique artists of his time, which set him off on a career that still holds strong today. While the the project was met with it’s share of controversy, there was an underlying foundation of a very complex and honest personal story fittingly contained within an album whose title carried his birth name, Marshall Mathers. Since its release over 15 years ago, MMLP has been recognized by many as one of hip-hop’s greatest albums.
In 2013, the album’s importance was reinforced when Eminem announced that his next record would be titled The Marshall Mathers LP 2, which was labeled by the rapper as more of a “revisitation” than a sequel. In comparing the two records, the 13-year separation of their individual creation is apparent, but the deeply personal reflection remains the same. A common anchor between the two albums can be symbolized in Mather’s choice to feature his childhood home on both records’ cover art. The now iconic imagery of the humble Detroit home symbolizes the honest, personal reflection that has been the root of what has driven both Eminem’s music and the powerful connection to his fan base.
Ironically, during the same month of the release of MMLP2 in 2013, the State of Michigan ordered the house at 19946 Dresden Street to be knocked down due to structural safety issues. By reacting quickly, Eminem and his team were able to salvage the brick and wood materials from the home. From this, a painstakingly detailed process was started to turn those raw materials into special, one-of-a-kind collectible items. These offerings are a once-in-a-lifetime opportunity for Eminem fans to own a piece of Eminem history.
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