Eminem has teamed with the Jordan Brand and Carhartt to create an epic shoe celebrating his infamous Shady Records label. The Detroit based rapper announced today that he will auction off 10 pairs of the “friends and family” exclusive, with all proceeds to benefit Literacy Through Songwriting Program by the MSU Community Music School-Detroit.
The Air Jordan IV x Eminem x Carhartt shoe marks the third collaboration between world-renowned rapper and the Jordan Brand. The inclusion of classic workwear brand Carhartt, and their recognizable rough and rugged material, gives this collaboration an aggressive look and feel that compliments Eminem’s signature style.
The famous Carhartt canvas material makes up the upper of the iconic Air Jordan IV, which also features graphics from Eminem and Shady Records. The ShadyXV logo, commemorating the 15th anniversary of the label, appears below the famous Jumpman. Eminem’s trademark hockey mask and backwards “E” logo appear on the heel of the shoe. This is 1 of 10 pairs that will ever be available to the public.